You have probably already taken online courses, haven’t you? Some of them were logical and intuitive, while others were a bit less so. How do you explain this difference?

This is the invaluable contribution of a UX/UI designer!

UX/UI Designer? What is it?

While graphic designers harness their creativity to create impactful visual concepts, UX/UI designers ensure that the online learning experience is flawless.

UX/UI designers are a bit like the architects and decorators of a digital house. The user experience (UX) is carefully crafted to make the platform enjoyable and intuitive. Then, the aesthetic touch (UI) is added to make it visually appealing. The digital journey is shaped so that every click is a pleasure!

UX/UI designers also work passionately to faithfully integrate the company’s identity into every visual aspect, from color palettes to typography to icons.

Understanding the target audience

The starting point for the work of UX/UI designers begins with a deep understanding of the specific needs of the training to be designed, as well as the unique profile of each learner.

Then come these key questions:

• What is their level of comfort with technology?
• Are they fans of online gaming?
• What is their level of reading and writing proficiency?
• Do they have any specific accessibility needs?

Create functional prototypes

Imagine that you want to provide your team with online training on using a brand new software. In this new venture, it’s essential to understand the various screens that the development team plans to use to ensure their user-friendliness.

At the beginning of the development process, the key to success lies in the ability to anticipate the functioning of the interface for all parties involved.

UX/UI designers will quickly create sketches and functional mockups (wireframes) for you to visualize the final result. Who knows, these sketches might even spark ideas you’ve never thought of before!

Conceptualize the learning pathway

When the complexity of a project demands it, having a clear vision of the sequence of learning activities is essential. This ensures not only a smooth experience for learners but also that the mechanics underlying interactions with clickable elements are carefully crafted.

UX/UI designers are the heroes of this crucial stage. Armed with collaborative tools and software, they work in teams to find the most suitable solutions for training.

Whether by ensuring optimal accessibility through careful choices of colors, contrasts, and typography, by organizing information on the screen clearly and hierarchically, or by using a variety of visual processes, one thing is certain: online training enriched by the expertise of UX/UI designers offers an incomparable learning experience compared to those without this magical touch!

Let’s celebrate creativity and innovation around the globe!

Psst! Coming soon to our blog: How AI is revolutionizing the world of UX/UI design